19 Oct All you need to know about the KPIs of Influencer Marketing
To comprehend your campaigns, whether it is successful or not, you need to know how to measure success. Keeping that is mind, you need to get a performance indicator for your marketing campaign which would perfectly be aligned with your goals. KPIs can vary on your goals. The ROI of an influencer marketing campaign can be tough to measure, which is why brands are stepping into other objectives. Despite your awareness of the performance indicators, one cannot be sure which one suits your objectives.
If you don’t want to suffer any risk with your campaign, you can seek professional help, and in such a case, you need to reach out to the best Influencer Marketing Agency in India. And, if you are the one who does not want to follow the same path, you can look up to the following KPIs which will help you track your progress and measure success in meeting your goals:
- Conversions
Influencer marketing has various goals, including increasing your reach, driving engagement, and increasing traffic to your site. But, the chief goal is to always drive growth and sales, and thus, where your conversion rate KPI proved to be advantageous. It is a well-known fact that to track conversion generated by the influencers, it is important to track sales before, during and after the campaign.
- Referral traffic
It is true that the conversion KPI is important to track with influencer marketing, it is also important to monitor the amount of traffic your campaign drives. This referral traffic will give you a good idea of the campaign’s reach and will also succeed in telling your overall success of the campaign. It is vital to note that the conversion does not always tell the whole story, because if your site is not optimized. Moreover, you can also determine the metrics provided by Google Analytics and compare them to pre-campaign metric to device success, you also need to pay attention to:
- New Visitor
- Referral Source
- Time on Site
- Total Page Views
- Reach and Awareness
One of the key benefits of hiring an influencer is that they have turn-key access to an enormous audience which can make your digital visibility flourish. To determine success with these goals, you will want to track how many people you reached with your campaign. One of the best ways to tracking impression data on your various posts, such as blog posts, videos, and other content. You can get the information through social media site analytics, influencer’s personal blog, social media analytics, and through your own Google Analytics if you will compare your own Google Analytics.
In Conclusion
As influencer marketing is becoming increasingly popular in the digital age, but this is not really the purpose. People have always trusted word-of-mouth advertising and thus, influencer marketing is dominating all the marketing sectors. By focusing on aforesaid KPI’s, you will get a thorough idea of how successful your campaign is. In case you need any professional help, reach out to the best Influencer Marketing Agency in Delhi.
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