03 Dec Examples of Influencer marketing done right

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You can’t go anywhere these days without being heard about elusive influence marketing who have allegedly mysterious powers. According to a recent study comprised of marketers from a variety of industries, 94% said that influence marketing is the greatest invention of all time, that’s great news for marketers, right?

Influence marketing is designed to tap into an existing society of engaged followers on social media! Where Influencers are specialist in their niches, marketers utilize the best out of them and reach the audience by wasting any zilch of efforts. We have gathered some useful information in this blog by providing the best Influencer Marketing Examples India, so continue reading:

You may find the overlaps between celebrity endorsements and Influencer Marketing Campaigns, but a sense of trust is built only when endorsement comes from a well-researched, more holistic place, rather than something of a very simple approach. Now, check the list of some influencer-driven campaign and ask yourself, is your campaign worth the hype?

1. The launch of Moto Z family and Moto Mods

With the launch of Motorola’s new products, they have introduced the swap ‘mods’ in and out of the phone and also one can latch a projector onto your phone. They have realized that their potential customers spent much more time on YouTube and thus, they use YouTube influencers to display the possible uses of Moto Z force of YouTube. They have worked with top 13 YouTube influencers to reach the broad range of customers.

2. Sony’s Xperia Z5

Sony had started a new campaign with their new Instagram account. Firstly, they took a highly detailed zoom photo and cut into hundreds of smaller shots and then organized into five layers. They have created more than 100 Instagram accounts and tied all of them with tags which would help you zoom into any part of the original photo.

3. The collaboration between Pepsi and Walgreens

Pepsi had created #SayItWithPepsi hashtag and then target the millennial. Pepsi plans its sales at Walgreens. The actual purpose was to promote the exhibition of special emoji packaged bottles. Then Pepsi opted for influencers to develop the style content for the 200 Pepsi emojis. It drove the teenagers to Walgreens store to buy Pepsi emoji bottles for having the great summer adventure.

4. Campaign for Bedrock Real Estate

Bedrock wanted to produce a film to show that the clinched downtrodden of Detroit is wrong and also wanted to make Detroit residents feel proud of where they live. They have gone for the local influencers like Shinola, Detroit Bikes and the creator of Slow Roll which helped them to create a film, that is, Anthem of Us, this film has shown some of the striking images with a powerful yet unscripted narrative. It is one of the most Creative Influencer Campaigns of all time.

5. Dunkin’ Donuts as a National Donut Day

Dunkin, Donuts and their agency, Trilia have created an awareness of National Donuts Day. They collaborated with digital talent network and entertainment studio, Collab, to create a national Snapchat campaign which featured tempting content. Dunkin Donuts made a special offer for the day, and Collab selected lifestyles creators to spread content about their offer in the different cities on Snapchat. They have opted for eight popular influencers to create and distribute teaser content. Those eight influencers then, took over the Dunkin Donuts Snapchat channel on a National Donut Day. The influencers utilize their content to drive their supporters to the Dunkin Donuts stores and take up the special offer.

Conclusion

Of course, it is critical to pick the right who will post a blog touting your brand. The best campaigns are the genuine having message which stays true to your values as a brand. So, the right ‘fit’ is the key! If you want to get labeled as the Best Influencer Marketing Campaigns 2018, be true to your brand and create some unique ideas.

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