16 Sep Instagram Statistics that you Need to know as a Brand
October 6, 2010: Yes. That is when Instagram embarked on its humble journey.
It has been nine years since its advent, and Instagram has made its presence recognizable, connecting billions through its photo-sharing feature.It has become a platform for people to interact, share their experiences, and establish business ties. From influencers to brands, everyone is using Instagram to make the most out of the social media space. Platforms like Facebook, YouTube, and Twitter were launched much earlier, but the popularity of Instagram has surpassed every other social media space currently. Not only that, it has gone to become one of the most rewarding platforms for brands to convey their stories to their audiences.
If you are a brand, you must know that trends on Instagram change like seasons, and this year here are the trends that you must follow to stay updated:
- Active users on Instagram go up to a whopping 1 billion!
In a month, Instagram enjoys the attention of one billion active users, which makes it the third most popular social media platform after Facebook and YouTube. It means that every month, you, as a brand can exhibit your business in front of a huge audience. So, make sure that you use the best strategies to do so. There are a lot of Influencer marketing agencies in India that you can take professional assistance from.
- The youth accounts for 68% of the active user list
Out of the entire population of the active Instagram users, close to 70 percent of the users are aged between 18-29 years. Knowing about these demographics is essential for your brand as you know what kind of audience you need to target. So, if your brand caters to the youth, then it is just the perfect platform for you to make use of.
- 80% percent of accounts follow brands
Every eight out of ten users on Instagram follow businesses on Instagram. This means that if your brand has a decent presence, then it is highly likely that people will follow you. So, with this statistic at hand, we hope that you are already planning out your marketing strategy!
- More than 2 million advertisers visit Instagram
If you look at your Instagram feed, you will notice that every third photo is marked as “sponsored”. Those sponsored posts are nothing but the advertised photos. You can also have access to paid means to generate engagement while also gaining leads organically. Believe us, it helps.
- The highest engagement is between 10 am – 3 pm
If you are posting randomly, then you need to stop doing that, as there is a specific time period when Instagram receives the maximum engagement. Posting during these timings can help you generate more likes, especially if you’re at the nascent stage of your business going social.
Conclusion
These trends will act as pillars for you to build your brand on the digital level. So, make sure that you take help from one of the best Influencer marketing agencies in Delhi to get the best out of this flourishing platform.
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