Are you someone who is aiming to grow the reach of your business but is unsure about the right steps? Keep up with the trends and get in touch with the best KOL marketing agency in Thailand! Brandholic, a global KOL marketing agency in Thailand, can help you take your brand to new heights. Wondering what KOLs do? Well, they are the bridge that can connect your brand with your target audience by convincing them about the products or services that you offer. With help from our influencer marketing agency, you can connect with a suitable thought leader for a collaboration that adds credibility to your brand. Popular brands like Loreal, Coca-cola, Adidas, Samsung, Nike, etc. have garnered huge profits by choosing a face that wins them recognition in the market!
Why Does A Brand Need KOL For Marketing?
It is in the very nature of a business to aim for growth. Marketing has proved to be the strongest tool useful in informing customers about things, services, or ideas that people may need in their lives. Ranging from traditional to modern marketing techniques, a KOL in marketing can be a handy tool for you to employ for your brand’s promotion.
Increase Brand Awareness- Before a customer buys a product or avails of any services in the market, they try to verify its authenticity. Your key opinion leader will influence people and get them to talk about you. Although people may not recognize your product instantly, they will certainly recognize the KOL and become aware of what you have to say.
Grow Your Customer Base- The KOLs are a reliable source of information for their audience. Through word of mouth, experience with your product, advertisements, gifts, and ease of verifying your details online, your brand will gradually see an increased number of customers.
Drive Sales For Your Business- As the KOL helps increase your brand’s popularity, people will ultimately see you as a brand worth spending on. This will promote your sales as the dedicated audience of the KOL easily converts from viewers to customers.
Give A Perspective to Your Brand– A sleeping mattress company does not sell their product by directly talking about the materials they have used. Rather, they sell the comfort and longevity of their product to give their customers an idea of why they must be trusted. Your KOL in marketing will also come up with ideas that give people a perspective on what/how to think about you.
Build A Powerful Brand That Dominates the Market– Evidently, a KOL is already an established personality that has the power of people, words, and influence over their views. As your customer numbers increase, people will begin to side with your ideas. For example, a medical professional KOL can discuss a decaffeinated coffee brand that people use as they are assured that it will not harm their health in any way. This way, you can even create social trends informing people about what may or may not be good for you.
Recognition That Wins You Trust & Credibility– When you are in collaboration with a KOL agency, the primary role of the KOL will be to get you recognized amidst a target group of people. The goal is to make your brand a familiar name that can be trusted for all that they have to offer.
Develop A Connection with Your Customers- KOLs’ expert understanding of a subject will lead them to talk facts & effects about your brand to the audience. This will encourage the audience to explore what you want to offer so that they can resonate with you emotionally as well as mentally.
Reach New Markets Through A Local KOL– Let’s suppose that a brand wants to expand its business and enter a new national or international market. You may be a foreigner to their language, culture, and values. In this situation, how does a brand win the trust of a new population? Here, a perfect strategy will be to hire a local KOL in marketing who is well aware of the target audience’s interests and the kind of content that will engage them effectively.
Win A Reliable Audience- It is the unshakable faith of people in their KOL that makes them loyal in all that their thought leader is endorsing. Supposedly, if a national-level sportsman talks about a fitness brand and constantly maintains their own physique, then people may constantly rely on them for health guidance.
Choose From A Variety Of KOLs, Depending On Your Brand’s Needs
The key factor that differentiates between nano, micro, and macro-KOLs is the number of people who follow them.
Nano- KOL- A nano-influencer has a decent following where the audience is actively engaging with their KOL. Some experts believe that a nono-KOL will have almost or less than 10,000 followers. This community thrives on frequently engaging with their thought leader and highly values their opinions & decisions.
Micro-KOL- A micro-KOL has an increased number of followers than a non-KOL (in between 10,000-100,000 followers). The KOL here is a special individual who is well-informed, highly skilled, and probably working with a reputed government or private organization. They are respected for their insights and thoughts that are in favor of others.
Macro-KOL- A macro-KOL is a major player whose reach goes beyond boundaries and cultures. Their opinions ascertain an enormous impact on a large number of people who are expected to develop a view as suggested by their KOL. Certainly, they are highly competitive in their subject knowledge and understanding of a field.
How Will Brandholic Find A Suitable KOL For You?
- Register with us on our website or contact us through call, e-mail, or messages.
- The brand can consult with us regarding their requirements and share how they want to benefit from our global KOL marketing agency.
- Once a brand selects us as its KOL Marketing Agency, our professionals will take some time to understand its business goals, your current customer reach, your finances & profits, etc.
- We will make our observations and launch our search for a suitable KOL. We keep the brand engaged in this process and try to provide them with 2-3 fitting options.
- After explaining the pros and cons of various KOLs, their content creation skills, and their subject knowledge, we will help the brand in choosing the right KOL.
- We will introduce both the parties to one another and discuss brand values, how it can be contributed to, and the strategies that we will employ in this process.
Services That We Offer As A Global KOL Marketing Agency
Evaluation of Your Business– Before taking any steps towards your brand’s marketing, we conduct a thorough evaluation of your business. This step helps us recognize your strengths and the areas that need improvement. More importantly, it will be beneficial in knowing the ‘kind’ of client you are already engaged with and the qualities that they admire in your brand.
The Choosing Of The KOL- Picking out the right KOL in marketing is no cakewalk. There may be an endless variety from which we have to choose someone who can add genuine value to your brand. We approach this step by recognizing the needs of the brand, KOLs’ content creation skills, and their effectiveness in making the target audience listen to them.
Planning Your Campaign- One of the main agendas of a KOL in marketing is to assist in the strategic development of brand goals and creating a campaign that will be followed for a precise period of time.
This includes deciding the platforms on which marketing strategies will be rolled out, the nature of content that has to be prepared, doing competitor mapping, selecting the target audience, monitoring audience response, finalizing frequency of engagement with prospective customers, etc.
Creating Content With The KOL- Quality content for promotions is the key factor that can facilitate success for a brand. Depending on trends and viewer consumption, the KOLs are eligible to create content like preparing recommendations, audio & video advice, tutorials, social media posts, informative blogs, experiences, or even develop material for physical sessions like a seminar or meet-up.
Executing Campaign On Various Platforms– A brand must know that no matter how excellent its products or services may be, it can be difficult to get the desired response if you do not market it on the right platform. For example, it will be unwise to advertise a career services application randomly on all social media like Facebook or Instagram. You may get the ‘views,’ but it is unlikely to convert a major population to actually use your services. Besides, when a KOL uses this social media, they will already have a group of people who are looking to seek advice on career growth.
Tracking Response From Target Audience- As important as it is to execute the KOL campaign, it is equally necessary to monitor the brand progress and audience response. The KOL will act quickly to establish the value of your brand in the audience’s mind and encourage acceptance for your product/services.
Ensuring Overall Successful KOL Collaboration– Since the KOL and the brand are associated with our marketing agency, we will make sure that all terms & conditions of the deal are met. Our team of trained professionals remains ready & willing to provide the required assistance while tracking and reporting the results of the KOL campaign.
Brandholic: The Best Global KOL Marketing Agency
A Team of Dedicated Professionals– Brandholic has more than a decade of experience as a KOL agency in marketing and has worked with popular brands/organizations like DLF, Modiguard, Sleepwell, etc. Our impressive professionalism, passion for yielding results for our clients, and skills in identifying audiences, analyzing competitors, conducting research, collecting data & extensive networks make us positively stand out in this industry!
Choosing KOLs That Value Your Brand Approach- Hiring the ‘right’ KOL is more important than simply choosing someone who has a good follower count. Given our strong research skills, our team will only provide you with a few final KOLs who are actually capable of understanding your business goals and the values you wish to maintain as a brand.
We Value Your Time- It is true that it may not be possible for all businesses to stay in a long-term contract with a KOL due to financial or other personal constraints. Brandholic will value the deadlines and time limits and come up with effective solutions that work out in your best interest. In fact, it is possible that our target audience is mostly responsive during certain times of the day, specific months, or during some occasions/festivals. So, our team will work with the KOL to reserve their time as per your brand needs.
Expertise In Content Production– At our KOL agency, we have a team of content creators, social media managers, seo experts, graphic designers, analysts, and digital marketing experts who are successful professionals working together to boost the visibility of your brand. We believe that ideation and quality content are indeed the strongest pillars that a KOL in marketing can use.
Updated Knowledge of Trends– Irrespective of the field, our professionals strive to stay updated on all the latest advancements and innovations that are of relevance. This knowledge helps us familairize with current trends and the interests of expected customers.
Experience That Gives Us An Edge- We take pride in having worked with popular companies and brands in our several years of presence in the industry. Our real-life experience makes us a preferred choice and adds to our recognition. Thus, we have a fair understanding of how to address issues and obtain the target results with confidence.
Our Online & Offline Connections- One must agree that in the current times, online promotion and offline marketing go hand in hand. It is necessary to have the skills to contact outsiders to organize events, get sponsors, and be “seen” on both traditional and modern platforms. Brand has strong and reliable networks with people who are eligible to provide us resources and connections as per our needs.
Services That Are Value for Money- As a brand, we decide our charges as per the services demanded in terms of both quantity and quality. However, you can be assured that we are reasonable and offer exactly what we promise.
We Build Relationships That Last- Whether it is the brand’s relationship with the KOL or the relationship of both parties with us as their KOL Marketing agency, we encourage a worthy partnership in which everybody regards one another’s contribution. Our effective communication and empathy are the strong suits of our work style so that our clients can have a memorable experience with us.
Conducting Risk Analysis For All Steps- We are not oblivious to the fact that negative publicity, incorrect campaign dates, fraudulent activities, unclear goals and unclear goals can yield undesirable results for a brand. Therefore, we are very particular about assessing probable risks before applying any strategies on various platforms.
Frequently Asked Questions
Q1. What is a KOL agency?
A KOL agency is a marketing company that offers brands/businesses the service to connect them with a KOL and collaborate to create content and ideas that can contribute to the brand’s growth. The KOL agency prepares deals that will be beneficial for all parties involved and also assigns its own marketing experts their respective tasks.
Q2. I am launching my online education brand in a few months. Can I find a KOL in this field?
Yes, there are several influential KOLs active in the field of education. Depending on your requirements, you can choose subject-specific or age-specific KOLs as well.
Q3. What are some effective marketing strategies used by KOL?
- Some effective marketing strategies that are used by a KOL are:
- Creating content introducing the brand they have collaborated with.
- Promoting the brand’s products or services on popular platforms.
- Sharing reviews & recommendations of the KOLs personal experience with the brand.
- Encouraging conversations about the brand in physical spaces, leading to word-of-the-mouth promotion.
- Do live streams, webinars, and question & answer sessions to talk as well as clarify the concerns of the audience.
- Organize giveaways and competitions to actually encourage curiosity & excitement amongst the audience.
Q4. Are KOLs and influencer’s same?
No, KOLs and influencers have significant differences between them on various levels. To mention a few, an influencer is anyone who has a large social media following and may promote brands irrespective of the field. On the other hand, the expertise of a KOL is limited to one or two specific sectors in which they have specialized knowledge. Their advice is based on actual facts and the elevance of the brand which they are promoting. Their followers are more genuine and can sometimes engage with them outside of the online platform as well.
Q5. How does a brand know that KOL marketing strategies are working in favor of their business?
By constantly tracking website traffic, conversion rates, audience response, customer reviews, and increase in sales, a brand can analyze if the KOL marketing strategies are working in their favor or not.
Q6. I run a startup that sells plastic-free products for everyday use. I have recently hired a KOL Marketing Agency that plans on introducing new content related to our brand. Can the KOL also help improve my Return On Investment (ROI)?
A KOL marketing agency should definitely focus on creating relevant content that engages the target audience. And yes, a KOL can significantly help improve a business’s ROI by encouraging sales after reaching the target audience, creating content for platforms that pay, long-term financial benefits as the brand’s credibility increases.
Q7. Can I contact a KOL directly, or is it necessary to hire a KOL agency?
Brands can directly contact a KOL if the nice-influencer does not have any issues with it. However, there are several benefits of hiring a KOL agency, as professionals are more equipped to make sure that everybody who is a part of the deal is fulfilling the responsibilities, terms, and conditions that are assigned to them.
Q8. Where can I find a KOL marketing agency Thailand-specific?
You can search for “KOL Marketing Agency Thailand” and get results for companies that offer these services in the country. Brandholic is a trusted KOL Marketing agency in Thailand that is recognized for its efficiency in this field.
Q9. Which platforms on which a KOL promotes a brand?
A KOL may promote a brand’s content on platforms like YouTube, TikTok, team collaboration applications, WeChat, Facebook, LinkedIn, Instagram, etc. There are some KOLs who also organize offline meetings or events to make their influence more effective.
Q10. I wish to hire a KOL who can promote my brand’s services to their large number of followers. However, I have doubts about whether this will be a success or not or whether the KOL will understand my brand goals. Kindly advise on this matter.
If you are concerned about whether it will be the right decision to work with a KOL due to some specific reasons, then you can take the help of a KOL agency that can work on preparing a collaboration deal that is ultimately profitable to everyone involved. You must inform the agency early on about your priorities and the values that you want your KOL to abide by!