14 Jan Tips for Influencer: What to Include in your Media Kit
Media kit, a digital portfolio of influencers, is the requisite commodity for influencers that establish their personae in the jungle of bloggers. Many bloggers often ask the question what is the need of media kit, if you have the same question coming in your mind, you have landed to the right page! Continue reading.
Influencers are the celebrities of today and ostentatious personalities of tomorrow. In this age where social media has spread out its charm in every possible domain, influencers have come out as a valuable asset for marketers, aiding brands in their respective strategies. Amidst the hustles of things which are governing the influencer marketing space, a media kit is one such crucial element of influencer which gives the edge to the aura of influencers. No matter you are pitching to a big brand or the mediocre one, media kit is a definite must!
What is a media kit?
A media kit comprises a list of all your achievements along with your skills. It gives you a huge push among your potential client, while also letting you speak your worth in front of them. If you have done some big collaboration in the past, it is important to flaunt your past achievements in front of the clients that they can know your worth and judge your potential. A newbie is always in a search of collaboration to establish their names in the big bunch of strugglers and thus, for these enthusiast, media kit provide them with their desired exposure. By giving them a chance to describe their long list of works, collaboration, media kit also stands out in defining their skills. The necessity of media kit incites influencers to reach out to browse the top Influencer Marketing Companies in India to create a compelling media kit.
What to include in your media kit to give it an appealing look?
- Number of followers
In order to create a media kit, it is important to mention the number of followers to give a gist to your potential client about your popularity among the audience. As sending a media kit to your client means raising the awareness about your personality about your brand. It is important to the brands as well, as it helps you to establish a connection in the industry. The media kit includes the number of all social media accounts and the number of followers you own.
- Audience Demographics
Brands look for the influencers who have the followers suiting to their brand, as only then will be collaboration will be advantageous. For this reason, it is important to mention the details about your audience and demographics. In your influencer kit, you need to show your audience persona also.
- Testimonial
Many a time, influencers do not care about the testimonial section, which gives their media kit a dull look. The testimonial section is one such drive that hugely affects the brand where you are sending your media kit to. Brand searches for the feedback from the brands you have previously worked with. It also adds social proof and sets you apart as a personality.
Conclusion
Above are the things which need to look upon when planning for designing the media kit. In case you need any professional help, do not hesitate to reach out to one of the best Influencer Marketing Companies in Delhi.
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