20 Dec Top Issues Faced by Influencers and their Solutions

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In today’s time, influencer marketing has become an integral part of the society. For those who do not know what influencer marketing actually is, it is the kind of marketing where the top or famous personalities are paid by the brands to endorse their products. Such kind of marketing is known as influencer marketing.

Why this kind of marketing is popular in the world? The answer to this question is very simple. People look forward to such leading celebrities and would trust everything they say. So, in other words, these celebrities influence the consumers to buy their endorsed products, hence the name ‘influencer marketing’.

But, you might not know that these influencers also face too many problems. Below are some of the top issues faced by them and the solutions to the same.

1. Unclear briefing –If you are asked to do a task for someone, you most probably will need a briefing as to how they want it to be done. Same goes for the influencers as they also need a briefing of the content so that they do what needs to be done and according to the brand’s requirements as well. If the influencer is not explained about the campaign or brand, how are they going to help the brand? Moreover, unclear concepts will affect the value of the product in a great way which obviously nobody would want.

By briefing the concept to the influencer, they also get to know whether the influencer is interested in doing the endorsement or not. If the brand wants to make sure that the campaign is being done the way they want, then they must provide the influencer with all the essential things such as time, concept, deadline, etc.

While briefing, the marketing team of the brand must pay heed to the objective of the product which is the main motive of the whole endorsement. The influencer should also know about the target audience and what medium they are going to use for the marketing. Not knowing the audience, not choosing the appropriate social platforms are some of the many challenges faced by social media. If all this is done right then the outcome will also turn out to be positive.

2. Midway plan change –One must remember that while taking an influencer’s help, the brand must plan the whole marketing strategy way before they even find an influencer. Making changes after briefing the influencer with the concept and between the marketing processes not just irritates the influencer but also hinders with the quality of the campaign.
3. No freedom to the influencers –It is not necessary that if the influencers are paid to do the job, they cannot have their say in it. They shouldn’t be bound to do just what they are asked to instead, they should be allowed to share their own thoughts on the product. May be their thought turns out to be more creative than the others and better for the brand as well.
4. Delay in payment –It is not a good thing to hold somebody’s payment be it an influencer or any other common person working a 9 to 5 job. So, if the brand has hired an influencer for their marketing process, they should also be very clear about the salary of the influencer and the date of payment. Not giving the salary on time will make the influencer believe that the brand is not the right one to work with and they will not collaborate with such a brand in the future ever again.

Hence, influencer marketing is done by every other brand but if the brands want to do the marketing in a right and effective manner, then they should also treat the influencers in a good way and clear every concept of the endorsement with them so that they do their best to take the campaign to its best heights.

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