Influencer marketing has reached a level that no one had imagined a decade ago. The 21^st century saw a rise in the face of digitization, leading to the growth of social media, which produced some of the most influential personalities over the years. Authenticity and originality seemed to come from these influential people, and were given different names; ‘blogger’ and ‘influencer’ being the most common.

These people, with their creative approach and knowledge, have made a presence in the realm of digitization and made it to the wall of fame in no time. Covering various areas, these bloggers and influencers have taken beauty and fashion to a whole new level, and have inspired many others. From tutorials to DIYs, from shopping sprees to recommendations; these bloggers have established a huge network over a period of time, thanks to the power of social media. Not only have they established an impressive profile, but have also showcased credibility in their content, which both brands and audiences desire.

Here is a list of the top fashion bloggers in India, ranked according to their Instagram follower base, who have given us all some major beauty and fashion goals:

#1: SANTOSHI SHETTY

        

Instagram follower base: 613k

Personal blog: The Style Edge      

Meet Santoshi Shetty, the most popular blogger on Instagram. Creative inside and glamorous outside, this 25-year-old blogger has made it up to the top of the list, with a huge fan base. Her immaculate sense of fashion is what people admire, thanks to her knowledge of design building that she incorporated into her wardrobe. Founder of the blog- The Style Edge, Santoshi Shetty has managed to gain quite a lot of recognition over time. Felicitations such as “Cosmopolitan Blogger of the year” and “Elle Blogger of the Year”, seem to sum up her journey so far. Her creativity has added wings to her profile, crowning her as the best blogger in the country.

#2: AASHNA SHROFF

        

Instagram follower base: 583k

Personal blog: The Snob Journal

The founder of The Snob Journal, Aashna Shroff never fails to impress her viewers with high quality and unique content. She started as a blogger in the year 2009, following which she started posting videos on YouTube, slowly building her follower base. Her impeccable sense of fashion and expertise in beauty has made her one of the top fashion influencers in India. Her hauls, lookbooks, makeup tutorials, and vlogs clearly reflect the amount of hard work she has done to reach the second spot in the list of the best Indian fashion bloggers.

#3: KRITIKA KHURANA

        

Instagram follower base: 574k

Personal blog: That Boho Girl

Graduated with a degree in fashion design, Kritika Khurana makes sure that everything, from her eyeliner to her shoes is on point. She began with a YouTube channel with her name, which helped her gather a significant follower base on the channel, as well as her other social media handles over time. Not only has she represented Pantene India as a model, but has also collaborated with many high-end brands. Her unique sense of fashion reflects a Bohemian vibe, and hence the name “That Boho Girl”. Her fashion recommendations, beauty secrets and travel adventures make her one of a kind.

#4: Pratibha Raj

Instagram Follower Base: 553k

Meet the stunning fashionista, Pratibha Raj, the girl who is already ruling many hearts with her gorgeous persona and amazing fashion tricks. She is a compassionate fashion diva who never fails to give some serious style goals to her followers. By giving some major fashion update, her colourful picture will entice you to scroll more to her page. Being one of the famous faces of the blogging industry, her blogs are all about her travel and fashion tales supported by some captivating pictures. If you want to seek some fashion inspiration, must visit her Instagram page!

#5: SHALINI CHOPRA

        

Instagram follower base: 411k

Personal blog: Stylish by Nature

Blending the eastern and western cultures into unique couture, Shalini Chopra knows no bounds. She left the IT industry to follow her passion for fashion, which is an admirable move in itself. With more than 4 lakh followers on Instagram, Shalini Chopra has made a name for herself, with her unique adoption of the latest fashion trends, proving to be an inspiration for many. Her blog is a reflection of her exclusive sense of fashion, which has gained much appreciation and recognition. Her efforts are visible in the type of content she posts; bagging the Blogger of the year award in 2018.

#6: MEHAK GHAI

        

Instagram follower base: 365k

Personal blog: Mehak Ghai

Experimenting with fashion and bringing up something unique is Mehak Ghai’s style mantra. A beauty, fashion, and travel blogger, Mehak Ghai knows how to up her game everywhere she goes and has become a style icon for many people out there. According to her, every day is a fashion show, and the world is a runway. She believes in stepping out of her comfort zone, which very well reflects in her blogs. Her impeccable sense of fashion is something that everyone around her wants to adopt and pull off. From pursuing blogging as a hobby to a full-time profession, this diva has come a long way.

#7: RIYA JAIN

        

Instagram follower base: 297k

Personal blog: Caught In a Cuff

With her daily blogs exhibiting her unique style, Riya Jain has surely had her readers “caught in a cuff”. With close to 3 lakh followers on Instagram and more than 4000 on Twitter, Riya has definitely gained quite a lot of recognition over the years. Her debut blog “I got my red dress on tonight” came out in the year 2014, and was much appreciated. She has collaborated with many big names, some of them being Lakme, Sukin India, and Central. Her Youtube feed covers DIYs, skincare routines, product recommendations, and shopping hauls. Her fashion sense when blended with her creativity surely turns some heads.

#8: JUHI GODAMBE

        

Instagram follower base: 273k

Personal blog: Juhi Godambe

Meet the fashion diva and entrepreneur Juhi Godambe, whose voguish attitude has been on top of her game, every single time. She possesses the talent of turning every single outfit into couture just by applying her impeccable sagacity of fashion into it. Founder and owner of the style brand “Arabella”, the 24-year old Mumbai chic has definitely set the bar high. Enthusiastic about fashion, fitness, and beauty, Juhi Godambe writes everything that encourages her readers to not consider the limitations in front of them but break free and build their own self. Her huge fan base is a clear indication of how appreciable and capable she is to make significant contributions into the world of fashion.

#9: PALLAVI SINGH RUHAIL

        

Instagram follower base: 271k

Personal blog: That Delhi Girl

Hailing from the city of Delhi and ready to conquer the world, Pallavi Ruhail has it in her. She took up blogging as a hobby in the year 2013, which gained a lot of appreciation. It was then she knew that blogging was where her heart lies. One thing that shines through in her social media handles is authenticity, which many bloggers, in today’s world lack. Her content is driven towards credibility and trust of the audiences, which she doesn’t fail to maintain. Her classy style and chic attitude have together helped her gather a huge fan base over the years. Fitness, fashion, and beauty being her core areas of interest and expertise, Pallavi never fails to engage and inspire her audiences with her knowledge and creativity.

#10: NIKI MEHRA

        

Instagram follower base: 239k

Personal blog: Niki Mehra

Globe trotter, fitness enthusiast and fashionista are some terms that describe the 25-year-old Delhi blogger, Niki Mehra. She started with the creation of fashion-centred content in the year 2014, which gained momentum, making her one of the top ten fashion bloggers in India. Her passion in the field of fashion, fitness, décor, and beauty has brought her this far, gathering a huge base of audiences across her social media handles. Having gained initial recognition from big names such as Cosmopolitan and Grazia, Niki Mehra has surely topped her game over time.

Summing up

Influencer marketing isn’t everyone’s cup of tea. It requires hard work, creativity, management, determination, and authenticity to be able to influence people. These ten influencers possess all these qualities and are hence preferred by brands and audiences, big time. A dedicated follower base, high-quality content, and authentic engagement bring power to the world of social media, and what better than these bloggers being the medium!

So if you wish to be a part of the cream into the world of influencer marketing, you must know all that goes into it, so that you can contribute to the tide and gain love, followers, and recognition from the same as well. For more insights, do not forget to visit the profiles of these bonafide beauties, and if you find them intriguing, hit the follow button!